Our Story

We started with one t-shirt and ten people who took a chance on us.

That was 2017, in Ahmedabad. No showroom, no celebrity face, no marketing budget. Just a small team that thought Indian streetwear could be better than what was on the shelves — and cheaper than what was being imported.

We made t-shirts. Only t-shirts, for a long time. Because getting one thing right is harder than it sounds, and we weren't going to add a second category until the first one held up wash after wash.

What we make now

Printed and plain oversized tees. Classic fit. Polos. Full sleeves. Streetwear graphics. Hoodies and sweatshirts. Jackets — puffer, windcheater, everyday. Track pants, shorts, casual shirts. Kids' collections for boys and girls. Accessories to finish the fit.

Every category came from the same question: what do people actually reach for, and can we make a version of it that's worth the money?

Built for how India actually dresses

Most global fit charts are drawn for other bodies. Ours aren't. Our regular fit runs S 38" to 3XL 48" across the chest, with lengths from 27" to 31" — measured for the range of people who actually shop with us, not scaled down from a Western template.

Our oversized range adds four inches at the chest at every size, with a genuine drop shoulder. Not a bigger t-shirt. A different cut.

And we build for the weather you're in. A tee that feels fine in a showroom and clings to you in a Gujarat June has failed at its job.

What we stand behind

The size chart is the truth

Every product page carries the real measurements. If a size runs a certain way, we say so. Guessing your size and getting it wrong is the single most annoying part of buying clothes online, and we'd rather lose a sale than win a return.

Bold isn't the same as loud

Our graphics have something to say. But a good streetwear piece works on a Tuesday, not just at a concert. We design things you'll actually wear again.

Priced so you don't have to think about it

Streetwear in India has an inflation problem. We keep our pricing at a level where buying a tee you like isn't a decision you have to sleep on.

Just Roar

It's on our tags for a reason. Leotude is for the person who doesn't wait for permission to look how they want to look — who walks into a room already sure of themselves.

We're not trying to dress everyone. We're trying to dress you, properly, at a price that makes sense, in clothes that survive the wash.

Still a small team, still in Ahmedabad

Leotude Lifestyle Pvt. Ltd. is based in Ahmedabad, Gujarat, and ships across India. Cash on delivery is available. Returns run seven days from delivery.

If something's wrong with your order, or you just want to tell us what we should make next, we read everything.

See what's new →